Digital Marketing Advisory

Our services

Drive growth. Deepen engagement. Maximize customer value.

Fixedge Consulting enables BFSI marketers to modernize digital marketing with performance-driven, data-centric strategies. We empower banks, wealth managers, and fintechs to increase acquisition, engagement, and retention.

What We Offer

What We Offer

Digital Marketing Strategy Development

  • Craft omnichannel marketing strategies aligned with business goals
  • Define performance metrics (CAC, CLTV, ROAS) linked to growth objectives
  • Align campaigns with compliance and data privacy regulations

Customer Segmentation & Personalization

  • Use data analytics to segment audiences by value and lifecycle stage
  • Develop personalized messaging and offers for target customer segments
  • Integrate personalization across email, web, app, and social channels

Marketing Automation & CRM Integration

  • Implement automation platforms (e.g., HubSpot, Salesforce, Zoho)
  • Design lead nurturing journeys via email, SMS, and push notifications
  • Integrate marketing tools with CRM and analytics platforms

Digital Marketing Strategy Development

  • Craft omnichannel marketing strategies aligned with business goals
  • Define performance metrics (CAC, CLTV, ROAS) linked to growth objectives
  • Align campaigns with compliance and data privacy regulations

Customer Segmentation & Personalization

  • Use data analytics to segment audiences by value and lifecycle stage
  • Develop personalized messaging and offers for target customer segments
  • Integrate personalization across email, web, app, and social channels

Marketing Automation & CRM Integration

  • Implement automation platforms (e.g., HubSpot, Salesforce, Zoho)
  • Design lead nurturing journeys via email, SMS, and push notifications
  • Integrate marketing tools with CRM and analytics platforms

Inclusive Banking

At Fixedge Consulting, we believe digital transformation should be inclusive by design. We help financial institutions build digital solutions that serve the unbanked, underbanked, and financially vulnerable populations. Our inclusive banking offerings focus on accessibility, affordability, and relevance, bridging the gap between traditional banking and next-generation financial empowerment.

Private Banking

We help private banks elevate their client servicing through digital elegance and personalized engagement. Fixedge Consulting delivers strategies that balance discretion, exclusivity, and innovation, ensuring HNW and UHNW clients experience seamless, secure, and high-value interactions across all channels. We assist in product innovation, next-gen client platforms, and secure data integration to empower relationship managers.

Wealth Management

We partner with wealth management firms to future-proof their advisory business through data, automation, and digital platforms. We design personalized advisory models, implement hybrid robo-advisory frameworks, and enhance advisor productivity using AI-driven insights. Our solutions bridge traditional portfolio management with modern client engagement needs while ensuring compliance with regulatory standards.

Retail Banking

We help retail banks adapt to rapidly evolving customer expectations and digital-first competition. From modernizing core banking systems to redesigning omnichannel customer journeys, our strategic advisory enables banks to become agile, data-driven, and customer-centric. We support end-to-end transformation across account origination, digital onboarding, payments, lending, and customer service, ensuring regulatory compliance and seamless execution.

Certifications & Credentials

• Digital Strategy – Columbia Business School
• Agile & Six Sigma Master Black Belt
• Certified Product Management Professional

Rohit is widely recognized as a thought leader in digital strategy, combining technology-agnostic advisory, regulatory alignment, and customer-focused innovation to help BFSI organizations stay competitive in a rapidly evolving landscape.

Industries & Roles We Cover

Industries:

Key Roles:

Niche & Specialized Staffing

Executive Search

Permanent Hiring

Contract Staffing